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Restaurants Also Serve Food

Cover Image: Restaurants Also Serve Food

I have updated my book – Restaurants Also Serve Food – and added two chapters on the implications of covid. It is available for £15.00 and that includes postage in the UK.

This book is based on my experience of working with executives in fast-moving consumer goods companies who succeed in selling to retailers but struggle to replicate that success when they sell to restaurants and other operators in the foodservice sector.

While retailers and restaurants buy food, only retailers sell food – restaurants also sell something else. I go into detail about the nature of this ‘something else’. Why it is fundamentally important and what it means for people who supply food and the myriad other products that foodservice operators buy and use every day.

You can buy it here, or on or

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Briefing Reports

My Briefing Report package provides a full and deeply argued analysis of what is happening in the foodservice market and its supply chain.

Premium Briefing Reports

The Premium Briefing Report package includes 12 reports:

  • 8 Monthly Briefing Reports - analysis of the past month and longer term news stories
  • 4 Quarterly Briefing Reports - statistical review of the past quarter, sales forecasts for the next two quarters, plus commentary on the factors underlying forecasts

Packed with commercial information, industry statistics, influential trends and my own helicopter view, the reports offer both an immediate picture and a longer term view to assist with strategic planning.

Subscribe today. Choose from two different payment options:

Single £240 payment
Recurring £20 payments*

Your subscription starts with the first report issued after your payment – normally the first day of the following month. An additional VAT charge will be applied where applicable.

* You can contact me to cancel your subscription at any time.

Weekly Briefing Reports – Free of charge

The Weekly Briefing Report, which contains my helicopter view and key news headlines from the week remains free of charge and is available to anyone who works in the industry.

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Date Published Cost per copy
Ones to Watch November 2021 £250
£150 for subscribers*
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*£150 for subscribers to my Premium Briefing Report series – contact me for details

VAT will be automatically added to all purchases where applicable.