Key Club is a series of seminars and tours, led by foodservice expert Peter Backman and designed to provide you with an introduction to the industry or to bring your knowledge right up-to-date. We run a number of formats to best meet your needs:

Key Club Workshop (including Study Tour)

A series of half-day learning workshops packed full of information and insight, typically covering the following areas:

  • Foodservice - why it is important
  • The Customer - the key to it all
  • Unpacking the foodservice sector - its structure and statistics
  • Distribution - who does what
  • Supplies and Suppliers - markets and specializations
  • The Trends - what's happened, what is happening, what will happen and why
  • The Key Players - who they are, and why they're important
  • Challenges - what are the main challenges facing foodservice organisations and what strategy can you employ to overcome them?
  • Study Tour

Run in stunning locations around the country, often in country estates or in conjunction with major industry events and conferences, Key Club offers you a chance to take full advantage of Peter Backman’s knowledge built from over 30 years in the industry and to ask the questions you need to in order to make sure you are making the best business decisions possible. It also offers you a networking opportunity to meet others in the industry in an informal and relaxed atmosphere. Included in the day is a Study Tour, which involves a walk around a range of established, new and up and coming food outlets, with plenty of opportunity to ask questions of the Horizons team.

Key Club Bespoke

A training day lead by Peter Backman at your offices or an away-day location, Key Club Bespoke is tailored to your business' specific needs. We listen to your critical issues and design sessions to best explore them. For example, this could involve giving your new team members a solid grounding in the foodservice industry or helping more established staff build on their knowledge and understanding.

Stand-alone Study Tours

Primarily aimed at foodservice professionals from the UK, Europe and the US, our Study Tours are designed to give you an understanding of how the UK foodservice market operates at street level. Typically we visit London locations with a range of concepts and price offerings within a defined area, so that you can understand the current foodservice landscape from both a consumer and operator viewpoint. 

Each tour will take in a different area, which we believe to be significant in terms of eating out trends. Past tours have involved visiting locations such as Spitalfields Market, Brunswick Centre and Covent Garden to give our participants a real feel for the current state of the market. Led by Peter Backman, the tours are an excellent mix of analytical insight and hands-on appreciation of new market trends.

Upcoming Events

See the Events Calendar for Key Club dates throughout the year and the payments page for bookings.

Further Information

For further information about the benefits of our services to your business, please contact us on +44 (0)844 800 0456 or

Sometimes, a cancellation may be made for a booking made for a place on a Key Club Workshop or Key Club Study Tour. Our policies regarding refunding or crediting fess in these circumstances are set out in the Terms and Conditions which, in summary, set out that the fee (less a £25 administration charge) will be credited if written notice is given 7 working days before the seminar; if less than 7 days’ notice is given we do not provide a credit or refund. However, we always try to be sympathetic when a fee cannot be credited or refunded; we can often offer a place on a subsequent Workshop or Study Tour and we always transfer a booking from one person to another without charge.

Upcoming Events