What’s Hot in the USA 2011

The last couple of years have seen quite a lot of culling – of operators and suppliers. Those that are still in business may have seen some increase in sales at the expense of their less successful competitors but overall it has been a difficult time.

After two and a half years of decline, foodservice sales seem to have bottomed out and, according to industry watchers, turnover is showing some growth this year.

But operators and suppliers are not rejoicing. But people are somewhat more optimistic than they were a year ago even if there is less exuberance than in better times. Now is a time to be careful and to continue to watch expenditure.

No doubt the natural energy of the US market will return but this is not yet the time for cost-hungry creative marketing and product innovation.

Read more including comments on new concepts, healthy eating, ethical considerations and technology in foodservice.

Horizons in the News | 27 May 2011