Horizons acquires Menurama and QuickBite
Horizons today announces that the company has acquired the catering and consumer tracking products Menurama and QuickBite from FMCG Ltd.
Menurama provides a regularly updated database of menus across the UK’s top 100 multiple and branded foodservices operators and leading independents. The product tracks food and pricing trends providing an insight to newly emerging food styles, discontinued dishes and menu prices across the country. The data is updated biannually and is used by foodservice operators, wholesalers and food manufacturers to enhance their knowledge of the eating out sector and food trends.
QuickBite is a quarterly survey of 1,000 consumers examining the eating out sector. QuickBite provides analysis by outlet and type as well as consumer attitudes to eating out, various food issues and trends in food preference.
Both products will be a welcome addition to the data already collected by Horizons on a regular basis. The acquisition of Menurama and QuickBite gives Horizons the opportunity to track trends in the sector even more frequently as well as giving us the benefit of quantitative and qualitative opinions from consumers.
Customers of the two products, which have both been running since 2003, will experience no interruption in service – the next editions of Menurama and QuickBites will be delivered as usual.
For information about either of the two products go to the “Our Services” tab on Horizons website www.hrzns.com or contact Horizons on 020 8349 0162 or email peter.backman@hrzns.com.