Developing business by identifying new sector opportunities for your products or services is the first step to opening doors and building sales with new customers.
Using segmentation and positioning models, we will review the markets in which you are interested and look at potential alternatives. The first step is to identify potential markets, the competitors within it and where your own position lies. Having completed this, a detailed profile will be drawn up looking at factors such as pricing, the customer offer, current and potential barriers to success and forecast changes that will impact on these markets. The financial size of the opportunities will then be reviewed and a prioritised list identified, taking into account the associated risks.
Identifying who all your competitors are is not always straightforward. The most applicable approach to defining them will be taken after full discussion in order that all analysis is relevant to your business.
As a result of this process you will have positioning maps, which show competitors in the identified markets. These will then be further segmented and mapped against your own capabilities to identify where there are opportunities for future growth, for example:
Segmentation map of Italian / pizza restaurants by eating occasion
To discuss your requirements for identifying sector opportunities and segmentation, please fill in your details below or contact Horizons on +44 (0)844 800 0456 or firstname.lastname@example.org