Range and Price Analysis

We aim to deliver increased profits and develop strategies for longer term pricing through our in depth pricing analysis and insight services.

Price as a tool is also a very powerful means of driving sales through promotion. We use a number of techniques to analyse the effectiveness of different promotions that your business uses, in both the short and long term.

Pricing Analysis

Using detailed price analysis, we look at a number of tactical variables and review opportunities for profit enhancement. These will include:

  • Price comparison of products/dishes vs. competitors
  • Price architecture (entry price, average price, price range etc)
  • Price per unit/weight or portion size
  • Price differentials resulting from the use of variable ingredients

Trended analysis of pricing over time allows a view to be taken on longer term pricing strategy, and how you can use price as a differentiator from competitors.

Price as a Promotional Tool

We will identify for your business the strategy that will most effectively drive sales through promotion and which will result in both sales and profit enhancement for your business. Our objective is to analyse which promotions best deliver the objectives set. This objective could be to:

  • Drive sales
  • Increase covers
  • Increase awareness
  • Protect profitability
  • Develop loyalty

Understanding your objectives will be the first step, before analysing in detail the different promotional offers and the impact on profitability and developing a structured promotional plan.

To discuss your requirements for promotional and pricing analysis, please fill in your details below or contact Horizons on +44 (0)844 800 0456 or info@hrzns.com

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