Consumer Research
At Horizons we believe that the key to longterm success is a combination of a detailed understanding of how your market is performing, consumer behaviour and what drives them to make purchasing decisions.
“Horizons provides much more than market data. Paul and I meet every quarter so that I can brief him on upcoming projects and he’ll then come back with recommendations for products and services which will ultimately help guide our new product development. This bespoke service gives Horizons a better understanding of our business and me the confidence to extend the services we buy from them.”
– Mariam Thomas, Insights and Performance manager at IAWS
Understanding consumer behaviour
After discussion we will decide upon the most appropriate method of understanding what is motivating your consumers, now and into the future. This could be through a number of means:
- Focus groups
- Shopper surveys
- Telephone or internet surveys, qualitative and quantitative
- Desk research
Understanding your customers
You may wish to gain insight into the behaviour of your trade customers. Whether through face to face interviews, telephone interviews or by an electronic format, Horizons will develop the most appropriate method, implement the research and analyse the results. No research is complete without making recommendations as a result of the findings and we take pride in identifying the opportunities that are most suited to your business.
To discuss your requirements for customer and consumer research, please fill in your details below or contact Horizons on +44 (0)844 800 0456 or info@hrzns.com